PRODUCT DESIGNER

PRODUCT DESIGNER

at Landmark Group

at Landmark Group

I design checkout and payments for 6 brands at Landmark Group, making complex flows feel simple

I design checkout & payments for brands at Landmark Group, making complex flows feel simple

How I Work

How I Work

My Skillsets

My Skillsets

Complex flows

Complex flows

Checkout, payments and multi-step journeys, down to every state and edge case

Checkout, payments and multi-step journeys, down to every state and edge case

UX Research

Interviews, usability tests and session data, so decisions start from evidence

UX Research

Interviews, usability tests and session data, so decisions start from evidence

Working with engineering

PM, engineering and QA from day one, so nothing surprises us

Working with engineering

PM, engineering and QA from day one, so nothing surprises us

Prototyping

Interactive prototypes that show how it should feel, not just how it looks

Prototyping

Interactive prototypes that show how it should feel, not just how it looks

AI in my workflow

Prototype and build in code with Claude Code and Figma MCP

AI in my workflow

Prototype and build in code with Claude Code and Figma MCP

Consistency

One consistent experience across brands, across app, desktop and mobile web

Consistency

One consistent experience across brands, across app, desktop and mobile web

What I've shipped

What I've Shipped

No One-Hit Wonders Here!

No One-Hit Wonders Here!

  • Product Design

  • Product Strategy

Streamlining Checkout to Drive Conversion

Reduced a 3-step checkout to 2 with smart skipping and address automation, cutting redundant taps and accelerating purchase completion

  • Product Design

  • Product Strategy

Streamlining Checkout to Drive Conversion

Reduced a 3-step checkout to 2 with smart skipping and address automation, cutting redundant taps and accelerating purchase completion

  • UI Design

  • Interaction Design

Improving Product Discoverability Through Category Page Redesign

Improving Product Discoverability Through Category Page Redesign

Redesigned category page navigation and layout to surface products faster, targeting improved product views and add-to-cart rates

Redesigned category page navigation and layout to surface products faster, targeting improved product views and add-to-cart rates

  • UX Research

  • User Interviews

Unlocking Checkout Funnel Insights Through Delivery Promise Research

Unlocking Checkout Funnel Insights Through Delivery Promise Research

UX research study identifying friction points in delivery messaging, informing basket experience improvements

UX research study identifying friction points in delivery messaging, informing basket experience improvements

  • UX Research

  • User Interviews

Mapping the E-Commerce Experience: WWS Research

Mapping the E-Commerce Experience: WWS Research

End-to-end usability and competitor research to identify gaps in discoverability, navigation and conversion

End-to-end usability and competitor research to identify gaps in discoverability, navigation and conversion

Tools I Use

Tools I Use

My Go-To Gadgets and Gizmos

My Go-To Gadgets and Gizmos

About Me

About Me

I didn’t start as a designer. My career began in IT, shifted into marketing and research, and only then into product design. That path gives me an edge. I understand systems like an engineer, users like a researcher, and products like a marketer.


For the past 4+ years, I've designed e-commerce at Landmark Group, from navigation and discovery to checkout and payments. I work closely with Product and Engineering so ideas don't stay in Figma but actually ship. Lately, I use AI tools in real work too, including building my own portfolio (coming soon) and travel planner in code.


Outside of work, you’ll usually find me sketching on Procreate or scouting the best flat white in Abu Dhabi ☕.

I didn’t start as a designer. My career began in IT, shifted into marketing and research, and only then into product design. That path gives me an edge. I understand systems like an engineer, users like a researcher, and products like a marketer.


For the past 4+ years, I've designed e-commerce at Landmark Group, from navigation and discovery to checkout and payments. I work closely with Product and Engineering so ideas don't stay in Figma but actually ship. Lately, I use AI tools in real work too, including building my own portfolio (coming soon) and travel planner in code.


Outside of work, you’ll usually find me sketching on Procreate or scouting the best flat white in Abu Dhabi ☕.

…There's More to Me

…There's More to Me

Than Meets the Screen

Say Hi !

Say Hi !

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